Nike ZoomX – Product Retouching

Retouching for Nike Running ZoomX campaign, finished by Nikhil Kakkar Post Production in Berlin. The brief was to explore the overall look, control the highlights and bring out clear separation between the mesh, foam and cushioning textures. Every edge was cleaned up, all textures were sharpened and enhanced, and the neon volt and cool neutral tones were matched across the set so the four views sit together as one series. The profile shot also called for a soft blooming glow on the neon cushioning, kept consistent with the rest of the set. Photography by Sergio Avila.